Candidates have been ghosting employers more than ever during the hiring process. Many candidates stop showing up for interviews, answering communications, or responding to job offers. Reasons for ghosting include dislike of the role, feelings of dissatisfaction with the proposed salary, or acceptance of a competing offer. Fortunately, there are steps you can take to improve the results of your hiring process.

Here are four ways you can attract and retain high-performing employees by increasing transparency in your hiring process. 

1. Shape Candidate Expectations 

Candidates want to remain in the loop throughout the entire hiring process. Knowing what to expect from your initial touchpoint onward sets the example of what to expect from your relationship. Ongoing transparency shows you value honesty. This promotes feelings of security, engagement, and the desire for collaboration. These are characteristics you want to see in your employees. Even if you end up turning down a candidate, they will be more likely to pursue an opening in the future.

2. Promote a Culture of Communication

Candidates who experience transparency in the hiring process feel respected. The more open you are about company culture, job responsibilities, salary and benefits, and related issues, the more valued candidates will feel. They will be more likely to let you know if they accept an offer or pursue opportunities elsewhere. These candidates may also provide insight into how you can improve the candidate experience.

3. Maintain Candidate Engagement

Candidates need to know where they are at throughout the entire hiring process. Understanding what the next steps are aids in maintaining interest in moving forward. Knowing the hiring timeline helps when candidates have other offers on the table or want to interview elsewhere.

4. Invest Time in the Right Candidates

Candidates who learn the realities of the job upfront can decide whether they truly want the role. For instance, is the position being built from the ground up or a backfill? Which areas did the previous employee excel in and struggle with? Also, mention what it truly is like working with the team. Include the level of collaboration and typical work styles. This helps set expectations for a more successful onboarding experience. Be sure to discuss salary, benefits, and perks as well. If candidates learn upfront that the job may not fulfill their needs or interests, they can leave the hiring process. You can focus on candidates who truly want the position.

Let Us Fill Your Hiring Needs

Work with Zing to increase transparency in your hiring process. Contact us today.